Posts Tagged ‘nightlife’

China visit (annexes)

December 12, 2010

Fight the power!

May 5, 2010

Last weekend, I went up to Nottingham to visit a good friend who recently moved there. Like it fits in British culture, we went out to get some beers. But you may know that this culture is getting infamous for violence, vandalism, sexual abuse and other anti social behaviour. This is especially a problem in mid sized cities.
Being misled before, we decided to go dancing in a club that offered four rooms with “different music styles”. Once inside, soon we were dissatisfied with the cheesy one-size-fits-all music style, so we decided to make our way out to get some fresh air and “food”, and return later. We asked the bouncer if we could get back in later that night. He refused and some kind of tens fuss emerged in the hallway. The bouncer gave the impression to be aggressive and wanted to go outside with us. Being a pacifist myself, I argued we paid for a service, giving us access the whole night. The bounces got angrier and guided us to the exit. But ones he passed the counter, he gave back the money we paid to get in and told us “not to come back”. To our surprise, the entrance price was raised at that moment and the bouncer gave us back the actual price. For once “fighting the power” paid off!

But what does this anecdote learns us? It is often argued that the social problems are caused by alcohol abuse of the party people. I agree that this is the direct cause, however I think party people have genially intentions. Moreover, by going out, they strive to fulfil deeper needs of affection, leisure and identity. The strategy to fulfil these needs can be seen as being in a collective and celebrate this by chatting and dancing. So basically I don’t see anything wrong with that, it seems to work in other places and cultures. Of course there will always be conflicts emerging, but why is it a bigger problem in British mid sized towns?
I think the main cause have to be found in the business model the party industry follows. A bar, pub or club perceives every other bar, pub or club in town as a major competitor. So a bar, pub or club feels threatened and this causes multiple problems:

  • They get scared of people not liking the music, so they can’t play new or unknown music any more. The only music you hear are Kylie Minogue look alikes.
  • They get so confused where to innovate, they try to create a place which seems to have everything. Cheap drinks, food available, long opening times, even possibilities to have breakfast at Sunday morning or business meetings during the week, including wifi and other amenities.
  • They get so scared of you leaving, they will intimidate you for staying inside.
  • They also don’t understand they are actually offering a service and not a product. Even a high quality product like a luxurious cocktail is mainly a service, more specific its creation and consumption creates an “atmosphere” in the room. This misperception causes their competition is product (price) and not service (quality) driven.

Going back to what goes wrong in the mind of the party people. It is not only the alcohol that causes the problems, to my belief it is the whole atmosphere that is not fulfilling peoples needs. Monoculture and fake scarcity creates a feeling that is not satisfying identity and is pleasing affection and leisure in an unhealthy way. Maybe alcohol can be seen as triggering dissatisfaction?
Why isn’t the party industry following a business model based on a diverse ecosystem as opposed to only predators? Every place should foster a unique culture and be beneficial to other places. It seems to work in bigger cities and other countries.

To all the party people: Fight the power, not your friends!